8 Power Master Classes

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  • 8 Power Master Classes

    PROUD Experiences is so much more than matchmaking. Some of the world's leading experts on LGBTQ+ tourism will take to the stage to present the latest industry developments in a series of 8 Power Master Classes.

    Speakers representing key sectors, including: destinations, cruises, media and marketing, will all participate in a high-level workshop style programme. Industry leaders will cover key LGBTQ+ essentials as well as shining a light on the latest trends that are driving a growing travel business with an estimated value of US$211 billion.

    07 June, Session A: 11:30am - 12:30pm

    Lessons for LGBT travel from outside the industry – building a new market

    It’s not just high profile travel consumer brands that are engaged in LGBTQ+ outreach. In this session a number of non-travel brands will present their strategy, approach and successes. How distinct is the LGBTQ+ traveller? Understand the rationale behind these campaigns.

    07 June, Session B: 11:30am - 12:30pm

    Transgender travel – a better understanding and good practice advice

    How does it feel to travel as a transgender person? Gain a better understanding of the transgender traveller in this session. Explore emerging markets, safe travel tips, and personal experiences. Learn how to market to the transgender traveller with these hints and tips.

  • 07 June, Session A: 1:30pm - 2:30pm

    Somewhere over the rainbow – LGBTQ Asia is open for business or is it?

    Host: Douglas Thompson, CEO of Purple Dragon

    The largest and most diverse continent on this planet, with the world’s third-largest “pink market” in China, what does it really mean to be openly gay in Asia? What is the reality and what does the future hold in terms of laws, attitudes, travel products and events?

    07 June, Session B: 1:30pm - 2:30pm

    Building revenue: emerging markets & new travel products from around the world

    Host: Uwern Jong, co-founder & Editor-in-Chief of OutThere magazine

    On the heels of gay marriage court rulings, tourist boards in the more permissive corners of the world are promoting their countries as same-sex wedding and honeymoon destinations. Some of these new and emerging LGBTQ+ destinations will surprise you!

  • 08 June, Session A: 11:30am - 12:30pm

    Marketing to the LGBT customer – good practice and tips from the travel sector

    Everyone loves a good success story. Outofoffice.com, a travel start-up who arranges high-end holidays for LGBTQ+ clients, turned over £1m in their first 3 months of business. Hear how they did it and learn from others how best to target and market to this sector.

    08 June, Session B: 11:30am - 12:30pm

    The business case for Pride and Circuit Parties, including sexual tourism

    Circuit parties came to be defined as creating sacred spaces where gay men could converge to celebrate their identity without hostility or judgment. This session will look at the rise of Circuit Parties and Pride around the world - the history, the commercial opportunity, & keeping safe.

  • 08 June, Session A: 1:30pm - 2:30pm

    Servicing the LGBT customer – insights from the very best

    Should LGBTQ+ Travellers be treated differently? Is there such thing as a LGBTQ+ Traveller? Are LGBTQ+ travellers going back in the closet? Insights from leading travel brands, including humorous tales, revealing how not to embarrass yourself and your customer.

    08 June, Session B: 1:30pm - 2:30pm

    The rise of the millennial LGBTQ+ traveller

    What is a millennial traveller? What matters to LGBTQ+ millennials and how does their mind set affect their travel choices? Using marketing case studies, understand the changing way in which the LGBTQ+ customer is touring cities.

  • Programme

    Find out where you need to be and when. Prepare for your first PROUD.

    Event Programme


    Are you ready for inspiring surroundings? Find out where everything is happening next June!

    the venue

    Last updated 26/01/2018. Programme is subject to change, please check regularly for updates.

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