The global LGBTQ+ travel market is certainly not one to overlook or undervalue. In fact, if the community were a country, it would be the fourth-largest economy on the planet. As the world becomes more accepting, more and more people are being true to themselves. 180 million LGBTQ+ travellers will be looking for their next destination this year alone.
So, what do these consumers want? Just like everybody else, LGBTQ+ travellers are looking for hyper-personalised experiences. Specifically, the LGBTQ traveller does not want to be treated differently; they want to be treated equally.
Gathering information from your clients to build their dream itinerary is common practice, so why should it be any different for LGBTQ+ clientele?