• Why you should grab your ticket

    The global LGBTQ+ travel market continues to be one of healthy growth and resilience, providing numerous opportunities to a growing number of brands. Becoming one of our ‘People of PROUD’ brings you together with the international buyers who hold the key to this thriving market. PROUD Experiences is where you can understand the trends and strategies needed in this marketplace to build long term business.

    Exhibitor Enquiry

  • The Market


    Out Now Consulting indicates that the global value of the LGBTQ+ travel market continues to grow and is now worth over US$211 billion.


    C.M.I.'s 9th Annual Survey showed that LGBTQ+ travellers spend 33% more on travel than their heterosexual counterpart.


    According to the World Tourism Organization, there will be a staggering 180 million LGBTQ+ tourists by 2020.


    Tearing down gender stereotypes, GLAAD found that more than one in ten (12%) Millennials identify as transgender or gender non-confirming.


    A recent Grindr survey disclosed that a dedicated LGBTQ+ website makes 75% of Millennials more likely to visit that destination.


    C.M.I.'s survey also revealed that gay and lesbian travellers take 4-6 leisure trips per year, compared to 1-2 trips for the average U.S. traveller.


    LGBT Token calculated that if the communities' purchasing power was measured as GDP, it would be the fourth-largest economy in the world.


    Community Marketing, Inc. showed that for 68% of LGBT parents, a child-friendly environment is more important than an LGBT-friendly one.


    Ogilvy found that 64% of LGBTQ allies and 46% of all U.S. consumers are more likely to consider a brand after seeing LGBTQ-inclusive advertising.

  • Meet the Press

    As a supplier, we create opportunities to help you understand the media landscape and network with attending journalists writing about travel and leisure for the LGBTQ+ customer.

    From leading freelancers to iconic publications, some of our previous media attendees include CNN Mexico, DIVA Magazine, and The Telegraph. These writers genuinely want to hear your stories in order to authentically represent such a resilient market. The part you play is very important, whether it is sharing a profound insight into the market or new feature you are offering, your contribution could make a difference if you share it.

    If you want to meet travel writers and influencers, please get in touch with Nina Gardiner and Alex Gore at Spotl1ght Communications.

  • Connections

    Do you have the right contacts, whose clients are key to your business? Meet with like-minded individuals at PROUD.

    Buyer info

    Open Minds

    Do you want to avoid the mistakes of brands who have ‘superficially’ tried to break into the LGBTQ+ market?


  • Testimonials

    • I loved the turn out and we are excited to be part of the community. Every buyer has been professional and I feel confident of future business. We will be back in 2020!

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      • Alexandra Aubry
      • Leisure Sales Manager, Nobu Hotel Miami
    • This is our second time, it was a huge success and we know it is important to stay focused on the LGBTQ community. Berlin is a key destination for the sector. I have made a lot of new friends and as a hotelier the Masterclasses were really helpful. We have good leads for the business and for sure we will be back in 2020.

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      • Jennifer Vogel
      • Hotel Manager at Orania.Berlin
    • The quality of buyers at PROUD Experiences 2019 has been great, and it’s good to see such a large, diverse mix of international people. We managed to get some pieces of business and that’s amazing.

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      • David Solis
      • Regional Director of Sales and Marketing, The Americas at Kerzner International
    • It was our great pleasure to be part of the Proud Experiences in NYC last week! That was truly a fruitful and inspiring week for all of us!

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      • Karen Chu
      • Manager, Global Luxury Brand Sales at Hilton Worldwide