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  • Why you should grab your ticket

    The global LGBTQ+ travel market continues to be one of healthy growth and resilience, providing numerous opportunities to a growing number of brands. Become one of our ‘People of Proud’ and meet the international buyers who hold the key to this growing market and understand the trends and strategies to build long term business.

    Exhibitor Enquiry

  • The Market


    Worth an estimated US$211 billion and growing each year


    6% of the world's population identifies as LGBTQ+ yet accounts for 10% of travel spending


    The LGBTQ+ community spends 33% more on travel each year


    Take 4-6 trips per year, in comparison to 1-2 for the non-LGBTQ+ traveller


    43% of over 40s and 63% of under 40s prefer booking through an agency


    Most important factors for choosing hotels are price and gay friendly reputation

  • Meet the Press

    As a supplier, we will create opportunities to help you understand the media landscape and network with attending journalists writing about travel & leisure for the LGBTQ+ customer.

    Have you got a story or news about your brand, or is there something you think the media would find interesting? Are there certain LGBTQ+ topics within travel you want the world to start talking about? The part you play is very important, whether it is sharing a profound insight into the market or a new feature you are offering, your contribution could make a difference if you share it.

    If you have a news story and want to tell it to the attending PROUD travel writers/influencers then please get in touch with nina.gardiner@spotlightcoms.com and lucy.clifton@spotlightcoms.com.

    Our media personnel genuinely want to hear your stories in order to represent an authentic perspective of such a resilient market. Watch this space for the media personalities you could meet...

  • Connections

    Do you have the right contacts, whose clients are key to your business? Meet with like-minded individuals at Proud Experiences.

    Buyer info

    Open Minds

    Do you want to avoid the mistakes of brands who have ‘superficially’ tried to break into the LGBTQ+ market?


  • Testimonials

    • Belmond’s remarkable portfolio embraces some of the world’s most celebrated destinations, thrilling journeys and inspiring retreats. As the dedicated LGBT ambassador for Belmond, I'm thrilled to be part of PROUD as we join the LGBT travel community in applauding Reed Exhibitions for their foresight

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      • Elio Lopez
      • Director of LGBT Sales
    • The Peninsula Hotels is honoured to support and participate in PROUD Experiences, offering the LGBTQ+ travel community a unique opportunity to learn more about the destinations, experiences and unrivalled hotel offerings that distinguish The Peninsula name. In 2017, The Peninsula Hotels supported Hong Kong’s – our founding city – winning bid to host the Gay Games in 2022, and we look forward to continuing to welcome LGBTQ+ travellers to our 10 properties around the world

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      • Simon Yip
    • We couldn’t be more excited for the launch of PROUD Experiences as a new show dedicated to what is a very important and dear segment of the market to us. We are sure that this new event will be the occasion to build new and long-standing strategic relationships with key suppliers in the luxury high-end segment.

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      • Valentina De Santis
      • Owner & CEO, Grand Hotel Tremezzo
    • IHG is honored to participate in the inaugural event for the LGBTQ+ community through the PROUD Experience. As an attendee for this unique and resilient Travel Trade Event, I look forward to showcasing how IHG is supporting this emerging market in the luxury community.

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      • Dennis Grunden
      • Global Luxury & Lifestyle Sales Director

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